In The Service of The Filipino: Vision, Mission, and Values of ABS-CBN
Sometimes people forget why they work for a company.? They get lazy and lose focus.? Other people work hard to pay for rent and bills but they also forget the greater purpose behind the job they do.
During the VMV seminar (Vision, Mission, and Values) of Studio 23? I rediscovered there is more to writing copies and editing videos.
I work for a media company that has an extensive influence over Filipinos here and abroad.? The work we do in our offices, halls, and studios end up as shows which are beamed to television screens.? We entertain, inform, and touch the hearts of Filipinos worldwide.
As an employee of ABS-CBN I should not forget I have a moral and social calling.? Behind the die hard patronage of Kapamilya or Kapuso and beyond the race for ratings all media practitioners need to dedicate themselves to serving the Filipino people.
I was touched most by the value of taking ownership and responsibility in the work place.? The video presentation struck me particularly when it reminded us how ABS-CBN handled the 2006 Ultra tragedy.
Bombarded with controversy and liabilities, the company stood up and publicly admitted fault by taking responsibility.? The company did not hide anything or use its influence otherwise.? I believe ABS-CBN set an example when it did not turn its back on the affected families.
The five core values of ABS-CBN are Excellence, Teamwork, Teaching and Learning, Honesty and Integrity, and Meritocracy.? We had an entire day at the MML Development Center in Antipolo dedicated to reflect on these values.
We had great facilitators from Management Strategies.? They have been conducting these kinds of team enrichment activities for ABS-CBN for several years.
The entire Studio 23 family was there including the production staff of Us Girls, News Central, and Y Speak.? Members of programming, sales, and creative on-air (our department) also attended.
There were plenty of team building games.? My favorite was the one called “electric mat” because it put all five core values to the test.
Of course there was also plenty of food!
Our team “High 5!” won the most points for the activities of the day.? We got two bags of Samba chocolates.
The VMV was impeccable in timing.? I’m celebrating my third year anniversary with the company on Friday.
Employees need more of these activities.? Because for those who have lost the drive when it comes to work, retracing the VMV is a great way to rediscover the greater purpose behind their jobs.
It was a fresh reminder that I should be In The Service of The Filipino.